INTRODUCING DBA (DIAGEO BAR ACADEMY) IN THE MALDIVES
SIMDI Beverages in an attempt to provide a platform for its partners to educate their F&B staff and sharpen their skills introduces DBA for the first time in the Maldives. DBA is a worldwide programme Diageo takes merely to educate the trade.
Since the appointment from Diageo (the global leader in the wines and spirits business) as the exclusive distributor in the Maldives territory, the two companies are trying to streamline the market to route the product through the right channel as counterfeit and parallel products are imported to the Maldives by many parties illegally throughout.
The very first DBA was received very well by the participants from resorts. The two day programme was held at Kurumba Maldives and conducted by Fabricio Marques the Reserve Brand Development Manager - SEA Emerging Markets & JVs | DIAGEO ASIA PACIFIC.