Philosophy

philosophy

With decades of experience

in trading, marketing and distribution, SIMDI has positioned itself as one of the premium suppliers and distributors of world-renown products to Maldives. This diverse and integrated operation has been built on establishing strong and lasting partnerships with some of the world’s biggest names in hospitality supply.

Trading
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Marketing
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Distribuition
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Decades of
experience

SIMDI has position itself

as one of the premium suppliers and distributors of world-renown products to Maldives. This diverse and integrated operation has been built on establishing strong and lasting partnerships with some of the world’s biggest names in hospitality supply.

Maldivian companies

coming and going, or burning their bridges through unconscionable conduct, SIMDI has remained one of the few shining beacons of integrity and honesty among Maldivian businesses. These values and beliefs have enabled SIMDI to reach great heights and successes in the market for its international partners. This demonstrated history of integrity, matched with exemplary sales performance have made SIMDI one of the most sought after companies by international businesses seeking representation and distributorship of their products and services in Maldives.

SIMDI´s success

The success of SIMDI is based upon the company’s high regard to its work philosophy, value systems and proactive approach to conducting business.

Pen Coffe Paper

The company is led by

Mr Ibrahim Mohamed Didi and Chief Executive Officer, Dr Mariyam Shakeela in conjunction with the executive team. Together the management team provides policy level directions and solution-oriented implementation plans to accomplish the broader goals and objectives of the company. The executive team is the driving force in the organisation and functions in close collaboration and consultation with the Strategic Business Units and Departments of the company. The Board of Directors and the executive committee members perform multifunctional roles at SIMDI, providing ideas, analysis and direction for key decisions that the company makes moving forward. 

The executive sits on the board and also acts as the steering committee for all the new projects and investments of SIMDI Company Pvt. Ltd. They are actively involved the businesses operations and are instrumental in laying the foundations when a new project or brand is introduced in to the market, so as to ensure its success. Any new project will be spearheaded by a designated executive team member who would be responsible for the project implementation until they are made viable. They are then transitioned to the full control of the manager in line for the active operation. The executive team is the top-level management of the company and comprises of the following invaluable resources;

Mr Ibrahim Mohamed
Mr Ibrahim Mohamed Didi
Dr Mariyam Shakeela
Dr Mariyam Shakeela

SIMDI has always been a market leader

Its chairman, Mr Didi is a pioneer of the tourist industry in Maldives and through his vision and market awareness, the company has managed to stay a step ahead of its competition until this day. While some businesses in Maldives still operate in inefficient and sometimes archaic ways, SIMDI has embarked on its journey with a mandate to ensure that it embraces modern business principles. Through continuous self-evaluation and by ensuring that its employees are intelligent and motivated to succeed, SIMDI is able to bring modern management techniques and principles to a uniquely Maldivian way of doing business. It is this philosophy that led to the company slogan ‘recreating commerce’.