SIMDI Beverages proudly launched Sober Spirits in an event held at Hotel Jen Maldives on 12 September 2024.
The event marked the first-ever tasting of Sober Spirits in the Maldives. it was attended by key figures from the hospitality industry, media, and other distinguished guests. The celebration showcased the exceptional taste and quality of Sober Spirits.
Sober Spirits known for the unparalleled quality and innovative approach has been celebrated as the best non-alcoholic spirits in the world, positioning it as a game-changer for social gathering.
Attendees were warmly welcomed by Mr. Yooshau Saeed, General Manager of SIMDI Group, who emphasized SIMDI’s commitment to bringing groundbreaking products to the Maldives. One of the founders of Sober Spirits, Mr. Calixte, also took the stage to share the inspiration behind the brand and its global success as a leader in the non-alcoholic spirits market.
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