History

history

Dr Mariyam Shakeela

Former Positions: Cabinet Minister of Government of Maldives; Former Chairperson for Executive Board of WHO (World Health Organization); Former council member of IRENA (International Renewable Energy Agency); Former Chair for Executive Education and MBA Panel/Curtin University), Former member of Advisory Board/School of Management of Curtin University 

Currently:  
Honorary Consul of Belgium in Maldives; Chair person for Addu Women’s Association (AWA) and WACAM, President of Maldives Women’s Chamber of commerce (MWCC); International Executive Council Member of SAARC Chamber Women Entrepreneurs Council (SCWEC); Chair for Regional Committee of Asia Pacific ISGF (International Scouts and Guide Fellowship); Founder Member of Women’s Alliance for Security Leadership (WASL); Advisory Board member or Tourism Research Cluster and Tourism, Hospitality and Events at Curtin University.

She is

A doctoral graduate from Curtin University, Dr Mariyam Shakeela is a founding partner of SIMDI Group; a former Cabinet Minister in the government of Maldives with diverse experiences. Apart from being one of the most successful women entrepreneurs in the Maldives, and among many other achievements, is instrumental in developing Kanuhura Beach and Spa Resort which became a One&Only Resort (One and Only Kanuhura) uplifting the image of Maldives Tourism to the next level.  She is also one of the most active Civil Society contributors and facilitates opportunities for economic, social and political empowerment of women and youth, and also works on areas pertaining to conflict resolution, Human Rights and building peace and security. She is also a multi award winner, an academic, a published poet and an author whose publications are available both online and on physical book stores such as Amazon.

Dr Mariyam Shakeela

Mr Ibrahim Mohamed Didi

is recognised as one of the few original pioneers of the tourist industry in Maldives. Mr Didi was the first person in Maldives to construct a fully integrated resort, with attached bathrooms and other facilities which are now standard today.

He is

also among the first businessmen to identify the opportunities that came with a developing tourism industry, in particular the opportunities to support fledgling hotel operators by providing the goods and services that they required to succeed. The business commenced in 1972 when there was a dire need for various resort supply products ranging from wine and spirits, to kitchen and laundry equipment to name just a few. Since then, the operation has diversified into many areas and in 2001 the operation was re-launched as SIMDI Company Pvt. Ltd. with Mr Didi at the helm as the Chairman.

Mr Ibrahim Mohamed Didi
1972

The begining

The business commenced in 1972 when there was a dire need for various resort supply products ranging from wine and spirits, to kitchen and laundry equipment.

1980

SIMDI Bev

SIMDI Bev was developed in the 1980s with the aim to provide the hospitality industry with the much needed support service in the supply and distribution of alcoholic beverages. Over the years SIMDI Bev has become more focused and now has in its product portfolio world renowned spirits and wines.

1988

SIMDI Resu

SIMDI Resu was established in 1988 with its objective being to provide cost-effective and quality resort-ware to the hospitality industry. Over the years this division has acquired distributorship of some of the most sought after products by the resorts. Resu has been a prominent player in this market segment and has become a well-recognised business amongst resorts and local customers alike.

1995

SIMDI Tech

Established in 1995, SIMDI Tech is the authorised distributor for full range of CANON products and is regarded as the market leader for office automation products in the Maldives. In addition to a strong and dedicated sales force, one of the key success factors of SIMDI Tech is the quality and reliability of its after sales service. This function is provided by our CANON certified service centre which is operated by our dedicated, experienced CANON certified technicians.

2001

SIMDI Company

In 2001 the operation was re-launched as SIMDI Company Pvt. Ltd.

2002

SIMDI CPD

SIMDI CPD was established in 2002 to enable the SIMDI Group to focus its efforts in Fast Moving Consumer Goods (FMCG). CPD acts as the supplier for all of its FMCG products and with a dedicated and competent sales force has a wide and comprehensive distribution network in supplying, merchandising and restocking all of its FMCG products in a wide number of wholesale outlets, retail outlets, supermarkets and mini-markets, atolls, resorts, hotels and restaurants.

2006

SBM

The Maldives Capital Market Development Authority and the Maldives Stock Exchange was established in 2006. The SIMDI Group as always has been proactive and seized this potential business opportunity through the formation of Stock Brokers Maldives (SBM) – which is the first licensed and registered brokerage firm in the Maldives. Since inception SBM has been actively involved in stock brokering and sales and development of the Maldives Equity and Capital Market.

2007

IMDC

In 2007, SIMDI established its subsidiary the International Medical and Diagnostic Centre (IMDC). IMDC is the first ever private hospital established in an atoll setting outside the Capital. Located in Hithadhoo, Addu City, IMDC has built an excellent reputation amongst the locals through the hospitals quality and affordable health-care services.

2007

Smart Design Pvt. Ltd

Smart Design Pvt. Ltd is a subsidiary of the SIMDI Group that was established in 2007. It is one of the fastest growing design and interior construction firms in the country. With a modern showroom and a state-of-the-art carpentry in Thilafushi Island, Smart Design offers customised concept design and built solutions to the market.

2014

SIMDI Group

In 2014, the four business units of SIMDI were consolidated under a single brand, the SIMDI Group.

2015

Institute for Counselling and Psychotherapy

Institute for Counselling and Psychotherapy (ICP) was registered on 15th April 2015 as a subsidiary of IMDC which is under SIMDI groups of companies. ICP is a multidisciplinary mental health care Institute which provides a range of counselling and psychotherapy services towards the creation of a better tomorrow for our people.

Dhives Institute

2016

In 2016, our Tertiary education institute which is located in H.Haifaa, Bodufungandu Magu. Provides several courses; which are all MQA approved. Our teachers emit both their passion and experience for each of the courses taught, as they know that their knowledge will be passed on.

2017

SIMDI Lanka

SIMDI Lanka is the consumer product division of SIMDI Groupbased in Sri Lanka. We are distributors of premium FMCG and carry out imports,local trading, and fast delivery services for our customers in Sri Lanka.

IASO

2018

Within the idyllic luxury of Heritance Aarah, Iaso Medical Spa sits above the water to give you the best opportunity to relax, rejuvenate and recover from the stresses of the world, to make you feel your best self again.

2018

KAITO

Kaito Maldives is a haven for any diving or water sport enthusiast and as the average consumer's demands and needs for a fun and activity filled holiday will always be on the rise, our goal is to provide a full range of diving and water sports activities accompanied with marine biology services providing the guests with an unparalleled service utilizing the latest, modern and high quality equipment, to meld education/conservation with enjoyment.

RC Maldives

2019

Rip Curl Maldives store has recently been opened in the Hudhuranfushi surf resort and Marina Crossroads in the Maldives. The shop is approximately 70 square meters and is filled with all the Rip Curl stuff you’ll expect from the Ultimate Surfing Company.

2019

LEVO

LEVO is a place where the food is crafted to serve asumptuous meal. At the mesmerizing boutique, Azuvia Beach Retreat Hulhumale’,we offer our guests an elegant inviting dining experience. We don’t settle foranything less than the food we are proud to serve. LEVO is the first and onlyrestaurant operated by all-female staff, in the Maldives.

AZUVIA

2020

Azuvia Beach Retreat’, had been constructed since 2019 andopened its door to welcome the very first guests soon in September 2020.  This is the very first Boutique Hotel in theMaldives with only female staff. Azuvia Beach Retreat Hulhumale’ is the perfectchoice for business voyagers and travelers visiting the alluring city ofHulhumalé.

2020

SIMDI Online

The online platform for SIMDI Group’s entire portfolio consisting of 200+ Brands and 15,000+ Products & Services. SIMDI Group has launched a new mobile application called ‘SIMDI Online’ on the 28th of June2020 to better serve their customers. The app is available on Android &Apple.